Honoring the past. Celebrating the present. Building for the future.

To commemorate ASTM International’s 125th anniversary, we helped shape a year-long global celebration designed to engage the organization’s members, staff, and partners, including government agencies, educational institutions, and industry leaders around the world.

Working alongside ASTM leadership and cross-departmental teams throughout 2022, we facilitated the development of a comprehensive anniversary strategy that included branding, messaging, editorial planning, microsite content, milestone events, staff celebrations, educational initiatives, international partner outreach, and a coordinated calendar of engagement spanning all of 2023.

The goal was not simply to celebrate an anniversary, but to reinforce ASTM’s mission and leadership in the global marketplace while celebrating the people behind the organization’s impact and fostering meaningful connections across a worldwide community built around standards, innovation, and collaboration.

A Global Year of Engagement

Supporting the development of a coordinated anniversary strategy spanning international events, educational initiatives, editorial content, a case study competition, staff engagement, and partner outreach.

Cross-Departmental Collaboration

Working alongside leadership and staff across multiple business units to help align messaging, timelines, priorities, and audience engagement strategies.

Branding and Communications

Helping shape anniversary storytelling through milestone messaging, editorial planning, promotional initiatives, and commemorative branding woven throughout the year-long campaign.

Audience Experience

Creating opportunities for ASTM members, partners, students, staff, and industry leaders around the world to feel connected to the organization’s history, mission, and future.